RYE KRISP CRACKERS CRACKER

March 2015 marked the last batch of crackers made at the Minneapolis factory. The ConAgra Foods subsidiary announced in January 2015 that RyKrisp would be discontinued due to declining demand. The Ralston portion of Ralston Purina was spun off in 1994 into Ralcorp Holdings, which included RyKrisp. Cartoonists drew ry-Krisp ads from the 1940s from the New Yorker. Ry-Krisp sponsored radio shows featuring New York hostess Elsa Maxwell and opera star Marion Talley in the 1940s. Below are some examples of offensive ads by Ry-Krisp, fat-shaming vintage advertisements for Ry-Krisp crackers from the 1930s, 1940s, and 1950s. They even ran ads like “Nobody loves a fat girl” in Seventeen magazine for years. Ry-Krisp usually used timeless and compelling marketing themes like, “your husband is going to leave you for a skinny girl” and “caddie girls are going to laugh at your fat ass if you don’t buy our product.”. The brand originally appealed to Scandinavian immigrants who were comforted by eating rye crackers, but after being acquired by Purina in 1926, they changed their marketing strategy. Irmgard 'Annie' Robeck, 74 Lund's Food Holdings.Rye-Krisp started advertising its products in magazines marketed to women and young girls starting in the 1930s as a “reducing” (or “weight loss”) product.

Marie Czerbpak, 107 Excelsior Baking Companyĭennis Loomis, 62 Pearson's Candy Company James Hanson, 75 Egkevist/Emmerich's Baking Company Mary Lou Paavola, 82 Egkevist/Emmerick Baking Company Raymond Haroldson, Emmerich's Baking Company, McGlynn's Bakery, Pillsbury, & General Mills, 70 Vicente Nacionales, Lund's Food Holdings, 72 Pauline Capistrant, 58, Cub Foods, StillwaterĬonstance Alevato, Emmerich Baking Company John Zormeier, 45, Cub Foods, Brooklyn Park South Peter Podany, 85 Lunds Food Holdings, Supervaluīernard Englehaupt, 75, Mcglynn's/ Ralcorp Thomas Christenson, 62 Lund's Food Holdings Randy Benson, 60 Hubbard Feeds, Watertown S.D. Richard Kennedy, 76 Mount Royal Fine Foodsĭaniel Akins, 53 Bimbo USA/Earthgrains, Lacrosse WI Thomas Holleran, 89 Zinsmaster Baking Company William Humphrey, Emmerich Baking Company & Cub Foods Mark Skogseth 61, Bimbo Bakeries, Roseville Robert 'Bob' Cain 66 McGlynn Bakeries/Rich's ProductsĪrno Ermuth, 97 Former Owner of Ermuth's Bakery Minneapolis Labor Review photoĭavid 'Chocolate Dave' Kiel, 54 Pearson Candy Workers at RyKrisp’s Minneapolis plant, left to right: John Moreland, Larry Moreland, Aivars Feders, Kelly Frischmon, Dion Gayden. Lastly, laid off workers will be offered preferential hiring at local Con-Agra plants in the area. The Employer will cover COBRA benefits for the first four weeks.

President Mohrland has been able to negotiate a generous severance package for laid off employees over and above that listed in the Working Agreement including bonuses for those who work until the last run of production scheduled for mid-March.

Declining orders and sales lead to the Companies’ decision to shutter the business. There was an effort to find a buyer for this product, but there was no interest. RyKrisp was purchased by Con-Agra back in 2013. The marketing position changed, however slightly, from a diet food to a healthy, “good for you” food noting its principle ingredients of whole grain, low fat, and high fiber. From 1926 to the early 1960’s, Ry-Krisp was marketed in connection with weight-loss campaigns. In 1926, the Ralston Purina Company purchased Ry-Krisp and moved its manufacturing operations to Minneapolis, the building that still houses the operation today. Freebe. These two aspiring businessmen suspected that if Ry-Krisp sold well locally, then it could sell well nationwide. In less than five years, Ry-Krisp was available all across the nation. Peterson decided that it was time to retire, and sold his business to two entrepreneurs, Mr. People came from all around the area to purchase this flatbread.

RYE KRISP CRACKERS CRACKER

It started as Scandinavian flat bread and sold in 9” rounds rather than the cracker we know today. A Scandinavian immigrant by the name of Peterson began to bake the forerunner of this Rye Cracker, which was a dietary staple of the Swedish and Norwegian immigrants in the area at his bakery located in downtown St. This product will no longer be found on your grocer’s shelf.įor those of you who are not familiar with the Rye Cracker known as RyKrisp a little history should be told what follows is an abridged version of the RyKrisp story. With a note of sadness we have to report to you that RyKrisp cracker facility located in Southeast Minneapolis will be closing its doors for the last time in March of 2015.

Rye krisp crackers